Organized by the Montréal chapter of the Canadian Institute of Geomatics, GeoMTL is one of the only events of this scale dealing with geomatics in Quebec. Conferences, exhibitors’ lounge and networking opportunities, the 2019 edition brought more than 400 people together over two days at the Palais des congrès de Montréal. In the hope of broadening its audience and opening up to sectors other than IT and geography, the organization adapted its programming accordingly and asked us to follow this direction in the development of the brand image of the event. In addition to creating the new identity, we collaborated with illustrator Ty Dale to create a series of images evoking geomatics and featuring giant characters who have an overview of their environment.
What is geomatics? It brings together all the tools and methods for acquiring, representing, analyzing and integrating geographic data. Geolocation using our smartphones is a good everyday example, but geomatics applies to many other related fields.