Bouclair Showcase

RodeoFX

2021

Bouclair Showcase

CampaignMotion

Services

Ideation
Creative Direction
Realization
Modeling

Collaboration

Nicolas Dubé-Pauzé
Alexis Leduc
Geneviève Trépanier
Natan Couture-Dumais
Jacob Lacasse

In the summer of 2021, Bouclair opened a new store in Montréal’s Griffintown neighbourhood. The front of the store displays the largest outdoor screen in town and Rodeo FX, who oversaw the content to be projected, gave us the mandate to create some original scenes to be broadcast there. Mobile is an interactive concept showing a structure synchronized with passers-by’s movements thanks to a camera system. It is a tribute to the object in a broader sense; shapes, textures and varied materials are staged in the projection. The second painting, Living Microcosm, is a generative concept that represents reinvented plants whose colour and light vary in real time, depending on the time of day. The scene also adapts to other weather data such as wind speed, rain and frost.